Jon Bond is one of the advertising and marketing industry's most recognized thought leaders and entrepreneurs. He has developed several significant companies and marketing concepts over his 30-year career.
Jon was Co-Founder and CEO of Kirshenbaum Bond and Partners (KBP). KBP was arguably the original “word of mouth” agency, well before social media appeared on the scene. KBP was the first to develop the modern multi-disciplinary, integrated agency. KBP created the first pop-up store, and built one in only 18 hours for television show The Apprentice. KBP launched one of the industry's first trading desks, Varick Media Management, and was voted agency of the year (under $1BB range) in 2008. KBP was featured in an episode of the “The Simple Life” and in the 2007 film “A Perfect Stranger.” In 2010, KBP sold to MDC. Billings were approximately $1 billion at the time and clients included BMW, Citi, Victoria's Secret, Target, Wendy's, and the Coca Cola Company.
From 2010 to 2012, Jon was CEO of Big Fuel (now part of Publicis), one of the world’s largest social media agencies. Big Fuel’s clients included General Motors, Gatorade, Chase, and T-Mobile. In addition, Jon cofounded and sold one of the first online media agencies (iballs) to Microsoft in 2000.
Currently, Jon is founder and Chief Tomorroist at TOMORRO\\\. Established in 2012, TOMORRO\\\ is a value accelerator using marketing, innovation, and strategic business development to help visionary companies achieve their ambitions. TOMORRO\\\ works in partnerships with clients, taking equity stakes in lieu of fees and effectively outsourcing their marketing departments. TOMORRO\\\’s sweet spot is startup to IPO or exit. TOMORRO\\\’s clients include: BlackBook, High50, Dstillery, Crosspixel, Sonobi, White Ops, Virgin, Lumos Networks, and Mozilla.
Jon is co-founder of Evolve, the only non-partisan gun safety and responsibility group. He is a board member of Gods Love We Deliver and a former board member of the American Association of Advertising Agencies and the Ad Council. Jon has investments and board roles at: White Ops, Metamorphic VC fund, TZP Private Equity Fund, Victors and Spoils (now part of Havas), Appinions, and Klout.
Jon co-authored “Under the Radar,” a book about talking to today’s cynical consumer. He has also written a column called “Truth In Advertising” for Mediapost, and was a regular contributor to the Huffington Post. He is a keynote speaker represented by The Guild Group and has lectured at Harvard Business School, Columbia, NYU, The University of Texas (Austin), and Washington University.
In 2011, Jon appeared in Morgan Spurlock’s documentary The Greatest Movie Ever Sold. Jon has also appeared on CNN, 20/20, CNBC, 20/20, Barbara Walters, Deborah Norville, and Piers Morgan.
In 2010, Jon was voted number 4 in Adweek’s “Executive of the Decade” poll. He lives in New York City with his wife, three young children, and two dogs. He plays some golf, but doesn't have the time to get very proficient and will not disclose his handicap.
Robert is a seasoned media professional with over 20 years of domestic and international experience. Robert is a co-founder at Fearless in NYC. At Fearless Robert is responsible for leading the media strategy for the company and its clients.
Before joining Fearless, Robert was the Director of International Broadcast Services for Yahoo!, where he developed and implemented the Internet broadcast business model in 24 countries outside the United States. Prior to Yahoo!, Robert was Senior Director of Sales and Marketing Technology for Broadcast.com whereupon he developed the sales strategies and revenue models, which eventually lead to a groundbreaking IPO, in addition to constructing the sales forces for the three major departments inherent to Broadcast.com’s business.
Andy Baker is the Chairman of Exhibeo working with the major advertising holding companies worldwide and has over the last 20 years been experienced in growing businesses through from Start up. He recently founded Exhibeo, CEO of Smartlife & was the co-founder of MOFILM. He has worked with over 80 global brands and produced successful ad campaigns from UK TV to the Superbowl for General Motors. His clients include The Coca-Cola Company, Pepsi, Unilever, General Motors, Diageo amongst others.
Tom Eslinger is a world-renowned and internationally awarded creative director. In his role as Global Chief Creative Officer he is responsible for the integration of strategy, planning and analytics to create world-class integrated creative ideas for Burson-Marsteller’s clients for application across traditional, digital and mobile channels as well as all emerging platforms.
Before joining Burson-Marsteller, Tom was consulting Executive Creative Director for visual effects and virtual reality firm Framestore’s integrated advertising efforts. Before that, Tom spent 13 years in the Saatchi & Saatchi network, eight of which as Worldwide Digital Creative Director. In that role, he led digital creative direction and strategy on global new business and client initiatives, identified creative production partnerships and talent recruitment, and led cross-network partnerships via the Publicis Groupe.
Across his 20-year career Tom has won numerous international creative awards, notably dozens of Lions from the Cannes Lions International Festival of Creativity. His first book, Mobile Magic: The Saatchi & Saatchi Guide to Mobile Marketing (Wiley, February 2014), is a resource for brand marketers focusing on the strategic opportunities and practical implications of mobile marketing. His typographical and interactive work has been showcased in multiple publications and is part of the permanent design collection at New York’s Museum of Modern Art.