Is Crowdsourcing Turning Creative Directors Into Curators? Posted on October 31, 2016November 3, 2016 Recent Adweek article http://www.adweek.com/news/advertising-branding/crowdsourcing-so-much-process-turning-creative-directors-curators-174216
The pool of contributors becomes more diverse and dispersed, but one still needs to direct and not just curate. Yes, it’s harder, but the importance of brand consistency hasn’t decreased. Another challenge to be met, not shirked.